Corporate cooperation promotes employment and socially just growth

Context

Morocco is one of the most successful commercial locations on the African continent. The country is politically stable, invests in infrastructure and has a solid economic strategy that has led to growth and a broad-based economy. The automotive industry and IT in particular are thus able to access investments and open up new markets.

At the same time, there are many underemployed people and informal jobs. Many young people also enter the labour market every year. However, there are not enough jobs for the host of jobseekers. At the same time, companies are struggling to find suitable staff, as many people on the labour market do not have sufficient practical training.

Objective

Moroccan and international companies are creating more jobs and achieving long-term growth.

Approach

The project works with Moroccan and international companies and is active in the following areas:

• It offers training programmes for young people so that they can acquire the necessary skills for jobs in companies.
• It advises companies on how to implement their growth projects effectively.
• It gives Moroccan companies better access to sales markets, enabling them to increase their production capacities and employment.
• It favours cooperation with companies that contribute to a socio-ecological economic transformation.
• It enhances the role of women in companies with customised support services.

The project is part of the Special Initiative on Decent Work for a Just Transition launched by the German Federal Ministry for Economic Cooperation and Development (BMZ).

Last update: December 2023