Protecting consumer rights in ASEAN

Context

The ASEAN region is one of the fastest-growing economies in the world with over 680 million consumers. The digital economy plays is crucial to the region’s post-Covid-19 economic recovery. However, as digitalisation increases, consumers are faced with emerging risks such as unfair contract terms on online platforms. To ensure consumer rights, new approaches to regulation and law enforcement are required. These need to be more effective in protecting vulnerable consumers.

Based on activities and outcomes of the predecessor project, there are still multiple gaps in legislation and in the capabilities of consumer protection authorities in some Member States. The ASEAN Consumer Empowerment Index 2020 showed that consumers the region are not adequately informed about their rights, nor are they able to use the respective complaint mechanisms. Thus, they can hardly enforce redress if they suffer losses.

Objective

Consumer protection systems in ASEAN Member States are improving in the areas of regional and online trade.

Approach

The project applies a three-tier approach by:

• facilitating regional exchange and cooperation within the ASEAN Committee on Consumer Protection (ACCP),
• modernising consumer-protection policies in selected ASEAN Member States (Cambodia, Indonesia, Lao PDR and Viet Nam).
• fostering an innovative and “pro-consumer” culture by engaging public and private actors and civil society

Project activities are primarily guided by the ASEAN Strategic Action Plan on Consumer Protection (ASAPCP) 2025, with a view towards bridging the implementation gap between regional initiatives and national reforms.

Last update: July 2023