Germany study 2018: Germany in the Eyes of the World

For a third time, GIZ has interviewed people across the globe to find out their perceptions of Germany. About 4,200 statements and theories provide an insight into how Germany is perceived abroad.

Germany in the Eyes of the World

How is Germany perceived abroad? What are the prevailing expectations and fears given the current world situation?

After evaluating 154 interviews with representatives from the worlds of politics, business, science and research and civil society in 24 countries, this is clear: in an increasingly turbulent world, Germany’s stable structures, economic strength and strong sense of values make the country more popular than ever. As an advocate of Europe and a mediator in international conflicts, respondents would like to see Germany act more decisively and take a leading role – without acting alone or in an aggressive manner.

These expectations are not new: one comment from the first phase of the Germany study in 2012 was: ‘Go ahead, try on the larger shoes – you’ll find they fit!’ Interviewees in the current study reaffirmed this message and held up Germany’s strengths, including its education system, strong civil society and strong environmental awareness. It was not all praise, however. Germany needs to get in better shape for the future. There are some concerns that Germany relies on its technological strength and is failing to exploit the potential of digitalisation.

Please find the German and English version of the third Germany study under "Further information" at the bottom of the page.

The study: findings and methodology

Germany’s role in the world

Germany is becoming a prominent player due to the international political situation, and there are high expectations in the international community.

Displacement and migration

The German culture of welcoming migrants is attracting attention and admiration, but there is also some scepticism.

State and values

The system of government and civil society are a cornerstone of the country, but they are not without their contradictions.

Economy and education

Germany’s strong economy is rooted in its education and research system. But is Germany prepared for the digital age?

Culture and media

German culture is diverse and und permeates all levels of society. But Germany does not promote itself enough abroad.

Methodology used in the study

154 qualitative interviews in 24 countries generated around 4,100 statements.

Core statements

Mexiko

Germany is interested in a win-win-win situation: for individuals, for the country and for the world.

Mali

Germany is a great country, and everything is inspiring: education, culture, sport, business, environmental protection, decentralized structures.

Israel

Germany is not exciting, but it is reliable.

Brazil

For me, Germany is like a mango tree: deep and strong roots, a big treetop, providing juicy fruit, shade and shelter.

Ghana

Yet Germany is not perceived as being dominant, because cooperation comes before national interests

Canada

Germany has the opportunity to be a country that can help to enhance international cooperation on security, the environment, climate change and free trade.

India

Germany should learn how to make life a little more chaotic and therefore more interesting.

Further Information